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Digital Marketing Specialist

Job Description


Job ID: 1208101
Employment Status: Full-Time
More Information:

BJC HealthCare is one of the largest nonprofit health care organizations in the United States, delivering services to residents primarily in the greater St. Louis, southern Illinois and mid-Missouri regions. BJC serves patients and their families in urban, suburban and rural communities through its 15 hospitals and multiple community health locations. Services include inpatient and outpatient care, primary care, community health and wellness, workplace health, home health, community mental health, rehabilitation, long-term care and hospice.

Provides direction for all marketing, branding, and special programs, sales and positioning, and their successful emplementation throughout BJC HealthCare and the community. Develops strategic recommendations that serve to best position and strengthen BJC HealthCare's perception/image in the marketplace. Leads strategic development to positively influence customer relations with the community.


Overview


Role Purpose

Develops and implements the internal and external digital communications and marketing channels for the hospital, system or service organization as assigned. Possesses intermediate technical proficiency in current digital communications and marketing platforms.


Responsibilities

  • Responsible for updating system web sites; researching web technology trends; collaborating with clients on new web presence; initiating client web sites; collaborating clients , vendors, management and across departments in successful project completion.
  • Monitor, analyze and report and manage paid search, website traffic, email, social media metrics.
  • Updates clients, vendors, supervisor, and/or manager on status of all projects via departmental project management tool.
  • Identifies and make recommendations regarding trends in digital and social media applications to advance BJC communications and marketing strategies and execute digital marketing strategies when necessary.
  • Intermediate understanding of digital marketing tactics including but not limited to digital/display marketing, PPC, email strategy, CMS management, SEO/SEM, HTML, and social media.

  • Minimum Requirements

     

    Degree

  • Bachelor's Degree
  •  

    Experience

  • <2 years
  •  

    Supervisor Experience

  • No Experience

  •  

    Preferred Requirements and Additional Job Information

     

    Experience

  • 2-5 years

  • Benefits Statement

    Note: not all benefits apply to all openings

    -  Comprehensive medical, dental, life insurance, and disability plan options
    -  Pension Plan*/403(b) Plan
    -  401(k) plan
    -  Tuition Assistance
    -  Health Care and Dependent Care Reimbursement Accounts
    -  On-Site Fitness Center (depending on location)
    -  Paid Time Off Program for vacation, holiday and sick time

    *Pension does not apply to Memorial Hospital, Memorial Hospital East, Alton Memorial or Parkland Health Center


    Legal Statement

    The above information on this description has been designed to indicate the general nature and level of work performed by employees in this position. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job.

     

    Equal Opportunity Employer