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Digital Marketing Platform & Analytics Program Manager

Job Description

Job ID: 1201690
Employment Status: Full-Time
More Information:

BJC HealthCare is one of the largest nonprofit health care organizations in the United States, delivering services to residents primarily in the greater St. Louis, southern Illinois and mid-Missouri regions. BJC serves patients and their families in urban, suburban and rural communities through its 15 hospitals and multiple community health locations. Services include inpatient and outpatient care, primary care, community health and wellness, workplace health, home health, community mental health, rehabilitation, long-term care and hospice.

Directs the flow of company information on the BJC HealthCare web site to ensure it reflects the desired image and identity of the system; identifies and manages implementable technologies to make communication faster and more effective.


Role Purpose

Provides strategic guidance and project management in support of BJC HealthCare and/or hospital brand, strategy and reputation. Provides direction, consultation and guidance to Communication and Marketing leadership across a broad scope that may include multiple job functions and/or HSOs. Promotes and protects the brand; advances the communication and marketing, and community education strategies on behalf of BJC HealthCare, its hospitals and services. Responsible for comprehensive planning, coordination and tactical execution of project initiatives in collaboration with BJC leadership, Communication & Marketing team leaders and other key internal and external stakeholders.


  • Strengthens the BJC brand through marketing and communications platforms, channels and vehicles. Leverages marketing and communications best practices to initiate and develop more effective and efficient channels and tools.
  • Proven track record of proficiency in responsibilities of functional role(s), including technical skills and processes.
  • Integrates current change management concepts and strategies into all employee communication and marketing deliverables.
  • Manages and fulfills daily functional operations to meet project timelines and requirements.
  • Analyzes functional challenges and provides appropriate strategic counsel to achieve department and/or HSO goals.

  • Minimum Requirements



  • Bachelor's Degree


  • 5-10 years

    Supervisor Experience

  • No Experience


    Preferred Requirements and Additional Job Information



  • Master's Degree


  • 10+ years

  • Benefits Statement

    Note: not all benefits apply to all openings

    -  Comprehensive medical, dental, life insurance, and disability plan options
    -  Pension Plan*/403(b) Plan
    -  401(k) plan
    -  Tuition Assistance
    -  Health Care and Dependent Care Reimbursement Accounts
    -  On-Site Fitness Center (depending on location)
    -  Paid Time Off Program for vacation, holiday and sick time

    *Pension does not apply to Memorial Hospital, Memorial Hospital East, Memorial Medical Group, Alton Memorial or Parkland Health Center

    Legal Statement

    The above information on this description has been designed to indicate the general nature and level of work performed by employees in this position. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job.


    Equal Opportunity Employer