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Marketing Consultant ll (Clinical Programs)

Job Description


Job ID: 1198922
Employment Status: Full-Time
More Information:

BJC HealthCare is one of the largest nonprofit health care organizations in the United States, delivering services to residents primarily in the greater St. Louis, southern Illinois and mid-Missouri regions. BJC serves patients and their families in urban, suburban and rural communities through its 15 hospitals and multiple community health locations. Services include inpatient and outpatient care, primary care, community health and wellness, workplace health, home health, community mental health, rehabilitation, long-term care and hospice.


Overview


Role Purpose

Coordinates marketing activities in support of service line or HSO initiatives, campaigns, projects and events, with input from team and service line leadership, and provides measurement of marketing, e-marketing and communications programs for the assigned service lines to further the strategic goals of the HSO or organization.


Responsibilities

  • Has broad understanding of department/HSO goals and creates and helps implement plans that align with strategic objectives, using publications, e-marketing, collateral production, social media management, content development, sponsorship/partnership support, and clinical service line outreach opportunities.
  • Oversees planning, development and production of consumer and physician marketing materials, including physician outreach, patient education, and general and targeted consumer outreach. Interviews, writes, coordinates, produces and distributes marketing content; may serve as editor of publications and collateral materials to ensure target messaging. Serves as liaison with HSO and department leadership.
  • Develops and implements marketing plans for clinical services in pursuit of volume, market share and preference goals. Conducts research, interviews, writes, obtains approvals, coordinates photo-shoots and other production elements, and assists with planning and distribution via appropriate channels including social media, web, traditional media and collateral materials.
  • Identifies metrics to measure effectiveness of campaigns/projects/events. Analyzes results, prepares reports to support planning initiatives & recommends improvements.
  • Counsels teams and clients on best practices. Assists with cultivating relationships with community partners, and executing sponsorship and partnership agreements.

  • Minimum Requirements

     

    Degree

  • Bachelor's Degree
  •  

    Experience

  • 5-10 years
  •  

    Supervisor Experience

  • No Experience

  •  

    Preferred Requirements and Additional Job Information

     

    Experience

  • 10+ years

  • Benefits Statement

    Note: not all benefits apply to all openings

    -  Comprehensive medical, dental, life insurance, and disability plan options
    -  Pension Plan*/403(b) Plan
    -  401(k) plan
    -  Tuition Assistance
    -  Health Care and Dependent Care Reimbursement Accounts
    -  On-Site Fitness Center (depending on location)
    -  Paid Time Off Program for vacation, holiday and sick time

    *Pension does not apply to Memorial Hospital, Memorial Hospital East, Memorial Medical Group, Alton Memorial or Parkland Health Center


    Legal Statement

    The above information on this description has been designed to indicate the general nature and level of work performed by employees in this position. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job.

     

    Equal Opportunity Employer