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Marketing and Communication Director (GSON)

Job Description


Job ID: 1198332
Employment Status: Full-Time
More Information:

With a legacy beginning in 1902, Goldfarb School of Nursing at Barnes-Jewish College has a strong tradition of educating health care professionals.

Goldfarb School of Nursing is located on the Washington University Medical Campus in St. Louis and is affiliated with Barnes-Jewish Hospital, with a second site at Missouri Baptist Medical Center. Goldfarb is a private nursing college that enrolls over 650 students in its baccalaureate, masters and doctoral degree programs. Goldfarb has nationally recognized educational facilities with state-of-the-art classrooms, lecture halls and sophisticated Clinical Simulation Institute labs with patient simulation manikins and exam rooms that provide high-tech, advanced nursing care experiences.

Goldfarb School of Nursing at Barnes-Jewish College is accredited by the Higher Learning Commission (HLC), the Commission on Collegiate Nursing Education (CCNE) and is approved by the Missouri State Board of Nursing and Higher Education Commission.

To learn more about Goldfarb School of Nursing at Barnes-Jewish College, visit BarnesJewishCollege.edu


Overview


Role Purpose

Leads marketing and communication activities for the College. With a primary aim to represent the academic and research missions of the school, efforts to direct marketing, advertising, brand management, internal and external communications and website management are advanced. The Director consults with and provides consultation to stakeholders on matters of communication importance and also collaborates with the marketing and communications department of Barnes-Jewish Hospital and BJC HealthCare. The role reports to the Vice Dean for Student Affairs and Diversity.


Responsibilities

  • Manages individual(s) including but not limited to: hires, trains, assigns work, manages & evaluates performance, conducts professional development plans. Ensures that the productivity and actions of that group meet/support the overall operational goals of the department as established by department leadership.
  • Develops and adheres to departmental staffing, revenue and/or expense budgets. Responds to changes in the business which may affect the ability to achieve the budget goals.
  • Manages multiple marketing projects with administrators, faculty and staff, graphic designers, freelance writers and photographers to develop marketing and communication products, including brochures, programs, posters, flyers, postcards, presentations, and promotional items.
  • Assesses marketing and branding needs through internal and external focus groups/reviews and sets branding and messaging priorities. Creates a marketing plan that reflects high impact branding and advocacy opportunities for the College. Develops marketing and advertising materials (print and digital) consistent with the College's mission, purpose, and goals. Develops and sees to the execution of all e-marketing initiatives: e-newsletters, display advertising, search engine marketing, etc..
  • Coordinates media and community outreach sponsorships. Evaluates the impact of marketing, communication and branding initiatives. Supports college diversity and inclusion initiatives by way of marketing, social media and communications strategies and collaborates with key stakeholders to advance the mission of the College.
  • Develops, writes, edits and coordinates content for internal and external publications. Collaborates with administration, faculty and staff to identify newsworthy stories for dissemination through high impact mechanisms. Develops and implements an internal communications strategy that unifies and advances the mission of the College. This strategy includes the use of policies, protocols, standards, templates, resource guides and training materials
  • Designs and maintains the College’s website: updates and posts news articles, feature stories, events calendars, and press releases. Consult with College and Hospital departments on webpages usage analysis, site architecture, information presentation and content; trains faculty and staff to regularly post updates to the site.

  • Minimum Requirements

     

    Degree

  • Bachelor's Degree
  •  

    Experience

  • 5-10 years
  •  

    Supervisor Experience

  • < 2 years

  •  

    Preferred Requirements and Additional Job Information

     

    Degree

  • Master's Degree

  • Benefits Statement

    Note: not all benefits apply to all openings

    -  Comprehensive medical, dental, life insurance, and disability plan options
    -  Pension Plan*/403(b) Plan
    -  401(k) plan
    -  Tuition Assistance
    -  Health Care and Dependent Care Reimbursement Accounts
    -  On-Site Fitness Center (depending on location)
    -  Paid Time Off Program for vacation, holiday and sick time

    *Pension does not apply to Memorial Hospital, Memorial Hospital East, Memorial Medical Group, Alton Memorial or Parkland Health Center


    Legal Statement

    The above information on this description has been designed to indicate the general nature and level of work performed by employees in this position. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job.

     

    Equal Opportunity Employer