Director, Marketing and Communication

Job Description

Job ID: 1189679
Employment Status: Full-Time
Your Career. Made Better.

Christian Hospital is an acute-care community hospital with 220 staffed beds, located in north St. Louis County. As a founding member of BJC HealthCare, the hospital has an expert medical staff and a diverse workforce of nearly 2,000 health care professionals who are dedicated to providing the absolute best care with the latest technology and medical advances. Christian Hospital is nationally recognized for stroke care and cardiology, and highly regarded for its excellence in emergency medicine, robotic surgery, orthopedic and spine surgery, pulmonology and wound care.

Our Northwest HealthCare campus, located six miles west of Christian Hospital in Florissant, offers the community 24-hour emergency care as well as a variety of outpatient services and physician practices.

The marketing and public relations department  plays an integral role in all internal and external communications blanketing physicians, employees, patients and the general public.  The department oversees all messaging, positioning and is a vital resource in service line strategic planning at Christian Hospital.  The marketing and public relations department also oversees all community outreach and health programming held on campus and throughout the communities served. 

Join Us!

Role Purpose

Directs and successfully implements all marketing, branding, and special programs sales and positioning throughout BJC HealthCare and the community to best position and strengthen BJC HealthCare's perception/image in the marketplace. Acts as the administrative leader for strategic development to positively influence customer relations with the community.


  • Manages individual(s) including but not limited to: hires, trains, assigns work, manages & evaluates performance, conducts professional development plans. Ensures that the productivity and actions of that group meet/support the overall operational goals of the department as established by department leadership.
  • Develops and adheres to departmental staffing, revenue and/or expense budgets. Responds to changes in the business which may affect the ability to achieve the budget goals.
  • Develops, directs and oversees the marketing and branding plan and its implementation in support of the organization's purpose and goal.
  • Develops and executes strategies to sell special programs and services to internal and external customers by cultivating business and community partnerships to increase market share for special programs and services.
  • Strategizes and leads marketing and branding initiatives in collaboration with other leaders across the organization.
  • Analyzes marketing data from numerous sources and adjusts future marketing strategies accordingly.
  • Measures and monitors customer satisfaction, process indicators, quality improvement plans and outcomes in all departments.

  • Minimum Requirements



  • Bachelor's Degree
  • - Business/Communication/related



  • 5-10 years

    Supervisor Experience

  • 5-10 years


    Preferred Requirements and Additional Job Information



  • Master's Degree
  • - Bus/HC Admin/Mktg/related
    Benefits Statement

    Note: not all benefits apply to all openings

    -  Comprehensive medical, dental, life insurance, and disability plan options
    -  Pension Plan*/403(b) Plan
    -  401(k) plan
    -  Tuition Assistance
    -  Health Care and Dependent Care Reimbursement Accounts
    -  On-Site Fitness Center (depending on location)
    -  Paid Time Off Program for vacation, holiday and sick time

    *Pension does not apply to Memorial Hospital, Memorial Hospital East, Memorial Medical Group, Alton Memorial or Parkland Health Center

    Legal Statement

    The above information on this description has been designed to indicate the general nature and level of work performed by employees in this position. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job.


    Equal Opportunity Employer