Marketing Consultant ll

Job Description

Job ID: 1187806
Employment Status: Full-Time
Your Career. Made Better.

Missouri Baptist Medical Center, an acute care hospital in St. Louis County, offers a full continuum of medical and surgical services, including heart care, cancer care, and women’s and infants’ services. The hospital has a 24-hour adult emergency department and cares for pediatric patients at a separate emergency department in collaboration with St. Louis Children’s Hospital.

In 2016, Missouri Baptist was named a Magnet® hospital by the American Nurses Credentialing Center (ANCC). The prestigious designation is the highest credential a healthcare organization can receive for nursing excellence and quality patient care. Missouri Baptist is the first hospital in St. Louis County to achieve this recognition, which has been accomplished by less than 7 percent of hospitals nationwide. Additionally, U.S. News & World Report ranked the hospital #2 in the St. Louis metro area.

Missouri Baptist Medical Center is a member of BJC HealthCare, one of the nation’s largest nonprofit healthcare organizations.

 

The Communications and Marketing team at Missouri Baptist Medical Center is responsible for all marketing plan development and execution, public relations, advertising, media relations, employee communications, physician communications, market research, and media services in support of the hospital's strategic plans to strengthen MBMC's perception and image in the marketplace.


Join Us!


Role Purpose

Coordinates marketing activities in support of service line or HSO initiatives, campaigns, projects and events, with input from team and service line leadership, and provides measurement of marketing, e-marketing and communications programs for the assigned service lines to further the strategic goals of the HSO or organization.


Responsibilities

  • Has broad understanding of department/HSO goals and creates and helps implement plans that align with strategic objectives, using publications, e-marketing, collateral production, social media management, content development, sponsorship/partnership support, and clinical service line outreach opportunities.
  • Oversees planning, development and production of consumer and physician marketing materials, including physician outreach, patient education, and general and targeted consumer outreach. Interviews, writes, coordinates, produces and distributes marketing content; may serve as editor of publications and collateral materials to ensure target messaging. Serves as liaison with HSO and department leadership.
  • Develops and implements marketing plans for clinical services in pursuit of volume, market share and preference goals. Conducts research, interviews, writes, obtains approvals, coordinates photo-shoots and other production elements, and assists with planning and distribution via appropriate channels including social media, web, traditional media and collateral materials.
  • Identifies metrics to measure effectiveness of campaigns/projects/events. Analyzes results, prepares reports to support planning initiatives & recommends improvements.
  • Counsels teams and clients on best practices. Assists with cultivating relationships with community partners, and executing sponsorship and partnership agreements.

  • Minimum Requirements

     

    Degree

  • Bachelor's Degree
  •  

    Experience

  • 5-10 years
  •  

    Supervisor Experience

  • No Experience

  •  

    Preferred Requirements and Additional Job Information

     

    Experience

  • 10+ years

  • Benefits Statement

    Note: not all benefits apply to all openings

    -  Comprehensive medical, dental, life insurance, and disability plan options
    -  Pension Plan*/403(b) Plan
    -  401(k) plan
    -  Tuition Assistance
    -  Health Care and Dependent Care Reimbursement Accounts
    -  On-Site Fitness Center (depending on location)
    -  Paid Time Off Program for vacation, holiday and sick time

    *Pension does not apply to Memorial Hospital, Memorial Hospital East, Memorial Medical Group, Alton Memorial or Parkland Health Center


    Legal Statement

    The above information on this description has been designed to indicate the general nature and level of work performed by employees in this position. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job.

     

    Equal Opportunity Employer