BJC Careers

Marketing Research Specialist

Saint Louis, MO
Marketing and Communications

Job Description

Job ID: 1173960
Employment Status: Full-Time
Regular/Temporary: Regular

Your Career. Made Better.

BJC HealthCare is one of the largest nonprofit health care organizations in the United States, delivering services to residents primarily in the greater St. Louis, southern Illinois and mid-Missouri regions. BJC serves patients and their families in urban, suburban and rural communities through its 15 hospitals and multiple community health locations. Services include inpatient and outpatient care, primary care, community health and wellness, workplace health, home health, community mental health, rehabilitation, long-term care and hospice.

Responsible for design, implementation and analysis of assigned primary research projects on behalf of BJC clients.

Join Us!

Role Purpose

Responsible for the strategic targeting, implementation, and evaluation of all BJC hospitals direct marketing campaigns.


  • Defines target market strategies for client hospitals direct marketing campaigns.
  • Creates e-mail and direct mail lists.
  • Analyzes the impact of direct marketing strategies using control group methodolgies and refines future targeting based on the results.
  • Manages the use of consumer survey data and responsible for analyzing and summarizing results on competitors, service line preference, and other aspects of consumer attitudes.
  • Leads the measurement and evaluation of the implementation plans related to their Community Health Needs Assessments by identifying best practices, designing measement tools and applying statistical analysis to assess their impact on the communities we serve.

  • Minimum Requirements



  • Bachelor's Degree
  • - Business/Marketing/related



  • 2-5 years

    Supervisor Experience

  • No Experience


    Preferred Requirements and Additional Job Information



  • Master's Degree

  • Benefits Statement

    Note: not all benefits apply to all openings

    -  Comprehensive medical, dental, life insurance, and disability plan options
    -  Pension Plan*/403(b) Plan
    -  401(k) plan
    -  Tuition Assistance
    -  Health Care and Dependent Care Reimbursement Accounts
    -  On-Site Fitness Center (depending on location)
    -  Paid Time Off Program for vacation, holiday and sick time

    *Pension does not apply to Memorial Hospital, Memorial Hospital East, Memorial Medical Group, Alton Memorial or Parkland Health Center

    Legal Statement

    The above information on this description has been designed to indicate the general nature and level of work performed by employees in this position. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job.


    Equal Opportunity Employer